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The Virago Labs Story

Helping you change the world,

one company, product,

and team at a time.

Our Beliefs

Learn more about our services

Our Founder

Terri Eccles is our owner, head consultant, instructor, and coach.

She found product management early and built a career on adapting, 
learning and thinking critically and creatively.

She was Director of Digital Product at Capital One and the Director of 
Digital Web at Premera, leading large cross-functional teams building 
disruptive products in highly complex industries.


She loves bringing people together to reimagine and build products that are deeply impactful on people’s lives. 

Our Founding

Planning to take a short break from corporate, Terri worked with startups,  got certified as a coach, and taught product at General Assembly. 

She realized regardless of company size, the same set of skills were required to lead teams to create compelling strategy.

She saw a gap. Lots of people were consulting on product, strategy, and leadership but no one was doing it together - especially not for complex industries (finance, healthcare, government) where it was needed most.


Virago Labs was born.

Rosie Joins

Rosie Olaivar joined Virago Labs in the summer of 2018 to help with a 
large startup client and the development of Virago’s first course. 

Her passion for design and tech support her dual role as Product Analyst 
and User Experience Designer. 

Her work brings together her degree in anthropology, her experience 
teaching english overseas, and her software engineering studies.


She uses her past teaching experience to help Virago design experiential 
and evolving curriculum.

Virago Today

With our eye on our mission, we continue to adapt, learn, and grow with 
our customers.

We find we attract leaders with fire and a hunger to make a difference.


We establish long-term, trusting partnerships with the teams we work for.


Underlying all of our services are tested frameworks that integrate all of 
our strategy & leadership learnings with industry best practices.

Learn more about our services.

Our Name

Virago means a woman warrior with a courageous nature.


We believe to be a change-maker requires a warrior spirit.


We encourage a Lab perspective because a lab is a place for 
exploring and learning.

Strategic Product Leadership is the name we use for our services 
and social media handles. 

Got that warrior spirit?

Past Events


Go on. Keep changing the game.

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